VOTER'S PROMO
LITTLE BY LITTLE,
WE CAN MAKE BIG CHANGES.
OVERVIEW
Being a citizen of one of the few countries that enjoy democracy, you have the right and the responsibility to take part in the election that will shape the future of this nation. In this light, Sunnies Studios, in its mission to encourage Filipinos to exercise their right to vote, launches the Voter's promo campaign that will treat its consumers who will register in the month of September a discount promotion on all company-owned Eyewear and Face stores.
PROJECT
Creative Direction, Campaign Strategy, Illustration, Layout & Graphic Design
We wanted the campaign to capture the freshness and boldness of its vision and approach.Something factual and tangible. We started with a modern take but still retaining the feel of the Sunnies brand. Ideally, an infographic about how first-time voter's can register.
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CREDIT LIST
Company: Sunnies Studios
Direction: Paulina Ortega and Tin Dabbay
Concept, art and graphic design: Marvin Camara, Karla Espiritu, and Chicco Libarnes
September 2020
